Action: Driving a white ’53 Jaguar, a woman clad in tight black leather speeds across a skyscraper-flanked bridge to the hauntingly remixed electropop of Depeche Mode’s “Strangelove” (“I give in to sin/ Because you have to make this life livable…”). She screeches to a halt, steps out of the car (close-up on her Gucci leather-and-croc platform stilettos), and flashes back to a pulse-pounding encounter between herself and a smoldering stranger in a bar.

Enter the femme fatale: Evan Rachel Wood, the 22-year-old Golden Globe–nominated actress and star of Thirteen, The Wrestler, and Across the Universe. Choosing Wood to be the Guilty one was a slick move on Giannini’s part: Not only is she “such a talented and beautiful girl,” as Giannini says, but she brims with intrigue, famous for her unsubtly subversive transformation from a perky blond actress with a wide smile to a mysterious pinup girl with a penchant for blood red lips and black tattoos. Now engaged to Marilyn Manson, Wood starred in the singer’s “Heart-Shaped Glasses (When the Heart Guides the Hand)” video as a wide-eyed fan who has sex with Manson amid a downpour of blood.

“Guilty is about a guilty pleasure,” Wood says. “Full throttle, living in the moment, living dangerously. A girl with a bit of wild side. Scent plays a big role in what you’re turned on by. When you fall in love with someone, and you take a piece of their clothing or smell that pillow—it kills you.”

Wood recently finished filming HBO’s upcoming ’30s-set miniseries Mildred Pierce, a remake of the 1945 film noir starring Joan Crawford, an actress Wood says she’s “idolized my whole life.” Crawford didn’t exactly comprise a tidy Hollywood package, and neither does Wood—but no one could deny either woman’s devotion to her livelihood. By channeling the same fierce integrity that they would bring to a feature film, Wood, Miller, and Evans have lent Gucci’s newest fragrance an inextricable artfulness.

“A guiding rule of mine was that there would be nothing that wouldn’t be gorgeous—the car, the woman, the buildings,” Miller says. “I was on the lookout for the tiniest speck of anything that would’ve looked less than lovely. With Frida on the set, I hardly had to—she’s got an eagle eye. She knows exactly what she wants.”

“I think everyone, in the past, has had a moment—something romantic or sexy or sensual—that lasts for the rest of their lives,” Giannini says. “That’s the provocation for the commercial: the essence of the strong experience. I hope these images will stay in people’s minds for a long time.”

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Thanks to CEvans06 for letting us post the second print ad featuring Evan and Chris Evans in the Gucci Guilty campaign! Doesn’t Evan looks simply amazing? I can’t wait for the full campaign for this to start!

Here is the first look at the Gucci Guilty fragrance campaign starring actress Evan Rachel Wood. The campaign is directed by Frank Miller. Chris Evans also stars in the Gucci Guilty campaign, which launches this fall. Scented Salamander says the notes in Gucci Guilty include mandarin, pink pepper, peach, lilac, geranium, amber and patchouli. WWD reports that Gucci Guilty eau de toilette sprays will cost $55 for 30 ml. and $74 for 50 ml. WWD says Gucci Guilty will also be sold as a deodorant spray, body lotion, shower gel and body powder.

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We recently learned that Evan Rachel Wood is the face of a women’s scent for Gucci, launching this fall.

More on the collaboration has been revealed, at a festa for the new scent, called Gucci Guilty, in Rome earlier this week.

Flanked by Gucci creative director Frida Giannini and ad-campaign director Frank Miller, Wood dazzled the Italian glitterati. The partygoers got a sneak peek at the 60-second commercial in 3-D.

In an interview with WWD, Giannini gave more insight into choosing Wood for the ad, explaining that Wood’s tattoo fit right in, “an homage to Pink Floyd’s ‘Shine On You Crazy Diamond.’

“Her tattoo is part of her character, so we left it in. We didn’t want to transform her into someone else,” said an upbeat Giannini. She said the ad’s fittingly noir soundtrack is courtesy of London-based band Friendly Fires and its cover version of Depeche Mode’s song ‘Strange Love.’”

Unfortunately, you’ll have to wait until September for a whiff of the intriguing-sounding Guilty.

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A perfume blog has unearthed a first packshot of Gucci’s new fragrance Guilty.

The Scented Salamander reports that Guilty will be an eau de toilette in black-and-gold packaging, bearing the label’s signature interlocking Gs.

Women’s Wear Daily had previously announced that Gucci was working on a new scent but didn’t report launch dates nor its name.

Guilty will be fronted by the young actress Evan Rachel Wood, who appeared in Whatever Works and The Wrestler, among others. Gucci’s head designer, Frida Giannini said: “I chose Evan Rachel Wood as she has very strong character. She’s young, but rising and (an) influential figure. I didn’t want to offer this project to someone overexposed or too well known. Instead, I wanted a fresh individual that would coincide with the image of the project.”

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